By Tessy Adhiambo Media coverage is a decisive factor in the success of any book launch. Beyond simply attracting initial readers, strategic media alignment ushers long-term author credibility, drives retail sales, and firmly positions your book within wider cultural, national,…
By Mercy Kalee After spending months, perhaps years, pouring your thoughts, research, and creativity onto the page, finishing a manuscript is a serious achievement. But as the initial excitement slows down, a critical question takes its place: Who is actually…
The power of lifestyle content, paid ads, and building a community readers want to buy into. By Dorris Munguti Social media has fundamentally changed how books are discovered, discussed, and sold. Gone are the days when authors and publishing companies…
By Nyatichi Verity One thing a publisher will tell you is that the first six months after a book is launched are often the most critical in determining its market performance. During this period, books either gain momentum through sales,…
By Miriam Nyandika The management of Kenya’s education sector is a massive operation and demands meticulous planning, coordinating, and controlling to ensure that learners receive a quality education within a safe, conducive environment. True operational success requires seamless collaboration among…
By Lucy Atieno A colleague of mine in the publishing industry recently shared a story while we were comparing notes on book sales, and it perfectly illustrates the crisis facing many new writers. “Two years ago, an aspiring author rang…
By Lee Kamutu The Kenyan publishing industry is steadily opening up. Thanks to technology, aspiring authors no longer have to toil over rare typewriters or draft long manuscripts by hand. Today, personal computers allow authors to compose materials on the…
By Jane Odeny To the general public, authors often seem exceptionally accomplished. They publish books, contribute ideas to public discourse, and draw readers into stories born from their imagination. Behind the scenes, however, many authors grapple with significant self-doubt and…
By Elijah Mbalaria The High Court’s judgement on the impeachment of former Deputy President Rigathi Gachagua has ignited a firestorm from Kenyan legal scholars, civil society groups, and constitutional purists. The mechanics of the court’s findings present a profound logical…
By David Onyango President William Ruto’s recent government reshuffle has raised eyebrows in the wake of serious crises in the education and health sectors. The transfer of Basic Education Principal Secretary Julius Bitok to the Tourism docket, has been touted…